WooHoo Team

Maureen Carroll (Lime Design)

Maureen Carroll, Ph.D., is a co-founder of Lime Design, and the Research Director of Stanford University’s REDlab (Research in Education & Design), a partnership between Stanford’s d.school and the School of Education. Her previous company, Bay Breeze, was a curriculum design firm that created education projects for arts and media organizations. Trained as an ethnographer, with a Ph.D. from the University of California at Berkeley, Maureen sees Lime Design’s work as a perfect synergy of teaching, mentoring and creating learning materials. Her publications can be found in places as diverse as The International Journal of Art & Design Education, Reading Online, Shoofly Magazine, The Journal of Affective Reading Education, and Parenting Magazine.

In her free time, Maureen likes to be near or in the ocean, listens to jazz, tries to learn how to surf, writes lots of different kinds of things, and is always, always, always ready to learn new things.

Leticia Britos Cavagnaro (Lime Design)

Leticia Britos Cavagnaro, Ph.D., a co-founder of Lime Design, is adjunct faculty at the Stanford Technology Ventures Program and the co-instructor of the Creativity & Innovation course offered at the Hasso Plattner Institute of Design (d.school). She is also a key member of the REDlab (Research in Education & Design) at Stanford’s School of Education, and has a Ph.D. in Developmental Biology from Stanford.

Leticia is fascinated with how people learn and the dynamics of creative teams. Growing up, one of the people who influenced her the most was her basketball coach, who taught her that perseverance and team play can do much more than just win championships. In design thinking she has found the ultimate team sport that pushes her onto greater challenges. She’s not sure what the next play will be and she’s comfortable with not knowing. If she were granted a wish right now, she would like to bring her home country of Uruguay a tad closer to California. A teleporter to go back and forth in an instant would do too.

Rich Cox (Lime Design)

Rich Cox, Principal Facilitator of Lime Design, combines years of experience as Business and Performance Coach in business, finance and technology along with his extensive work in leadership communication and improvisational theater.

Rich teaches innovation and leadership communication with organizations worldwide including Stanford University Graduate School of Business, Google, Microsoft, Visa, Cisco, Vestas, Blackrock, SRI, the Bravo television network and the Oracle Education Foundation.

He performs and teaches at BATS Improv, the premier improvisational theater company in San Francisco, and has studied extensively with renowned improvisation expert Keith Johnstone. Prior to coaching, Rich was a CEO, VP of Marketing, Marketing Consultant and Engineer and walked from Mexico to Canada on the Pacific Crest Trail in 2003.

Ben Grossman-Kahn (Zeum)

Ben Grossman-Kahn, M.Ed  is the current Education Manager at Zeum: SF Children's Museum and a graduate of Stanford's Learning, Design and Technology program.  An alum of the Stanford d.School, Ben spent several years as a Project lead with the d.School K-12 Lab, bringing design thinking activities and curriculum to partner organizations including Girl Scouts, Maker Faire and the Palo Alto School district.  Ben has also taught design thinking around the world, working with organizations in Taiwan including Quanta, LCY and National Taiwan University. 

  When not designing and brainstorming, Ben can frequently be found backpacking around the world, searching for the best dumplings in China and the coziest hostels in Eastern Europe.  In a previous life, Ben directed summer camps and ran his own business providing custom birthday parties and treasure hunts for children.  In the spirit of failing forward, ask him about the short lived "Gladiator package" he offered for birthday parties.  

Sarah Clark (Zeum)

Sarah Clark is an educator at Zeum. She graduated from Hampshire College in 2008 with a concentration focusing on the intersections between animation, illustration, and storytelling. Sarah has worked as an animator, designer, and motion graphics artist on a number of feature films including "The Heretics,""Artists of the Bahamas,"and the Academy Award qualifying animated short, "The Incident at Tower 37." Sarah is also a freelance illustrator and artist who's clients include The Contemporary Jewish Museum and Launchpad Toys. In her spare time Sarah enjoys a variety of creative pursuits including sewing, painting, and mask making